Businesses with unlikely ties to sports organisations

Sporting organisations are often linked to large companies, and the following post depicts 3 good examples.

Sport offers a great deal of promotion chances for a business that wants to enter into this industry of advertising. The benefit of this form of marketing and advertising is that there are games each weekend, frequent news stories following footballers and clubs, but also a great number of types of advertising offered. Within all the kinds of advertising about the most famous is to sponsor a club’s football shirt. The team does not receive money directly from the sale of soccer shirts, instead they get compensated by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is crucial that the club gain sponsorship from a huge brand name, to pull in a huge brand the team must sell as many jersey's as possible. This form of marketing and advertising is not limited to just soccer, it is typical in almost all sports for a shirt to have at least one sponsor, the exception being national sides shirts which are not endorsed by any brands. There are other tremendous kinds of marketing and advertising in sports, and one of them being the sponsoring of whole divisions, and this is some thing the Telecom Italia board opted to do, through its sponsorship of the top Italian division.

A sports organisation’s ground or sports arena is both the literal and metaphorical home of the club or team. Being such an important part of the organisation, the name of the ground suggests a great deal to the fans, so when a company sponsors a ground it is a huge deal. The Etihad Airways board of directors, who are greatly involved with a football club in the north of England, have sponsored both the clubs soccer shirts but also the club’s arena. By sponsoring such a tremendous club, it gives the brand the gravitas and significance any business would long for.

There are firms that have been directly involved in the development or establishment of football clubs or some other sporting organisations. Some firms will create athletic or sports clubs for their workers so that they can keep fit and get a fantastic range of exercise in. This was more favored in the earlier part of the 20th century, and so there are quite a couple of sports clubs that were formed in this period. The practice has also occurred later in the century, and it also occurs all around the world; in Japan the Honda board backed the creation of a soccer club which today plays in the 4th league of the Japanese division setup. There are other clubs founded through businesses in Europe, with just about the most effective coming from the Netherlands. In so many instances the team will have a sports logo that resembles the company that’s established it, or the club will wear a kit that features the company’s colours.

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